Planet41, a provider of mobile interactivity and mobile advertising, offers unprecedented personalization of Cricket coverage direct to mobile phones.

Cricket enthusiasts can opt-in to receive daily news alerts or real-time information, including breaking news, match results, or event reminders.

"This comprehensive mobile alerts program of Cricket news and updates means we can connect with our viewers on a 24/7 basis throughout the Games.

It's an unparalleled breadth of timely content, and Planet41 has the ability to scale to handle this complex and ambitious alerts program."